SWEEPSTAKES DESCRIPTION: The 2016 Built Ford Tough (“BFT”) Behind The Ride Sweepstakes (“Sweepstakes”) is offered only in the 50 United States and District of Columbia (“U.S.”) and begins at or after 12:00 AM Eastern Time (“ET”) on 1/9/16 and ends at 11:59 PM ET on 10/24/16 (“Sweepstakes Period”). Administrator’s computer is the official timekeeping device for the Sweepstakes.

SPONSOR: Ford Motor Company, One American Road, Dearborn, MI 48126.

ADMINISTRATOR: Exposure Marketing & Promotion, Inc., 1000 North Opdyke Rd., Auburn Hills, MI 48326.

ELIGIBILITY: The Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia (U.S.) who are at least twenty-one (21) years of age or older, with a valid driver's license, as of date of entry (“Entrant”). Employees (and the immediate families [spouses and parents, in-laws, siblings and children and their respective spouses, regardless of where they reside] and members of the same household of such employees, whether or not related) of Ford Motor Company (“Sponsor”), Professional Bull Riders, LLC, and their respective members, parents, divisions, affiliates, dealers, subsidiaries and advertising and promotion agencies, including Team Detroit, Inc. and Exposure Marketing & Promotion, Inc., and companies involved in the implementation and execution of the Sweepstakes (collectively, the “Sweepstakes Entities”) are not eligible to enter. Sweepstakes is void in Puerto Rico, U.S. Territories and jurisdictions (including overseas military installations) and where prohibited.

AGREEMENT TO THE OFFICIAL RULES: By participating in the Sweepstakes, each Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and the Administrator, which are final and binding in all matters related to the Sweepstakes. Winning the prize is contingent upon fulfilling all requirements set forth herein.

HOW TO ENTER: There are two (2) ways to enter the Sweepstakes –

1) VIA EVENT – Sweepstakes Entry will be made available at Sponsor-selected participating event locations (an “Event” or the “Events”) throughout the Sweepstakes Period. To receive one (1) Sweepstakes Entry, Event attendees must register on-site and complete an official entry form by providing all requested information via handheld computer device or ballot, available while supplies last, at an Event during the posted hours of operation of that Event (“Event Entry”). ALL EVENT ENTRIES MUST BE RECEIVED BY THE POSTED CLOSING TIME OF EACH EVENT.

2) VIA WEBSITE – During the Sweepstakes Period, visit www.pbr.com/ford (the “Website”), complete the online entry form with the required contact information (“Entry”) and submit the completed Entry as directed. ALL ONLINE ENTRIES MUST BE SUBMITTED BY 11:59 PM ET on 10/24/16. In the event more than one (1) Entry is received from any one person or email address, the first entry processed will be considered the only valid Entry received for the Sweepstakes. In the event of a dispute, Entries will be deemed made by the authorized account holder of the email address submitted at the time of Entry. The authorized account holder is the natural person who is assigned to the email address by an Internet access provider, online service provider or other organization that is responsible for assigning email addresses, or the domain associated with the submitted email address. The potential winner may be required to show proof of being the authorized account holder. Entries that are incomplete or corrupted are void. Limit: One entry per person or email address, regardless of method of entry.

WINNER SELECTION AND VERIFICATION: One (1) potential winner will be selected in random drawings on or about 10/25/16 from among all eligible Entries received. Drawing will be conducted by Administrator, an independent judging organization. Administrator will attempt to contact potential winner by phone. Potential winner must respond by telephone within seventy-two (72) hours of the Administrator’s first attempt to contact him/her in order to be eligible to claim the prize. If a potential winner timely responds, Administrator will orally request information from the potential winner to confirm preliminary eligibility, including potential winner’s availability to attend the Grand Prize Trip. If a potential winner is deemed potentially eligible based on the preliminary questions, Administrator will send an Affidavit of Eligibility and Liability and, unless prohibited by law, a Publicity Release form (“Affidavit/Release”) to the potential winner by email or facsimile to be executed and returned by email or facsimile within forty-eight (48) hours from the delivery of Administrator’s email or facsimile. If the potential winner cannot be contacted within the specified time after the first attempt to contact him/her, if he/she fails to execute and return the Affidavit/Release within the required time period, or if he/she is otherwise ineligible to receive the prize, an alternate will be selected in his/her place and Administrator will attempt to contact and obtain the required Affidavit/Release from that potential winner. Except where prohibited by law, acceptance of prize constitutes permission for Sponsor to use winner’s name, hometown, likeness, statements and other personally identifiable information for promotional, advertising and marketing purposes in any media throughout the world without additional prize, incentive, consideration, consent or review. Potential winner may be subject to a background investigation at Sponsor’s discretion. Sponsor reserves the right to disqualify potential winner based on its review of the results of the background check. Odds of winning any drawing depend on the number of eligible Entries received. Limit: One (1) Prize per person or household.


ONE (1) GRAND PRIZE – A trip for two (2) to attend the 2016 PBR BFT World Finals (the “World Finals”) in Las Vegas, NV, from 11/2/16 – 11/7/16 and a 2016 Ford F-150 (ARV $35,000). Total ARV of Grand Prize is $39,100. Trip Prize: consists of roundtrip coach air travel from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Las Vegas, NV; five (5) nights’ hotel accommodations (standard room, double occupancy); local ground transportation; two (2) tickets to the 2016 PBR BFT World Finals on 11/2, 11/3, 11/4, 11/5, and 11/6; various Sponsor-selected events and activities; and a $500 Gift Card. ARV of Prize is $4,100. If Prize winner resides within 250 miles of Las Vegas, NV, Sponsor reserves the right to provide ground transportation in lieu of air transportation for winner and guest. All other expenses not described above (including but not limited to taxes, fees or meals, gratuities, insurance, personal and hotel incidentals, transfers and additional ground transportation) are sole responsibility of winner. Sponsor not responsible for the postponement or cancellation of the World Finals. In the event of postponement or cancellation of the World Finals, Prize will be awarded without tickets to the World Finals on the same itinerary (as determined by Sponsor) and no additional compensation will be provided. Winner and his/her guest must travel together on the same itinerary and must travel on dates specified by Sponsor so as to attend the World Finals or prize will be forfeited. Travel guest must be at least 21 years of age, unless he/she is the child of the Prize winner, in which case the Release must be ratified and signed by minor’s parent or legal guardian. Travel subject to availability, blackout dates and other restrictions. Once travel documents are issued, neither travel arrangements nor guest may be changed without the express approval of Sponsor, which may be withheld for any reason whatsoever. Gift Card subject to terms and conditions of Issuer. Additional restrictions may apply. Actual value of Prize may vary due to airfare fluctuations and departure location. Any difference between stated ARV and actual value will not be awarded. Sponsor shall not be responsible for any cancellation, delay, diversion or substitution, or any act or omission whatsoever by the air carriers, hotel or other transportation companies or any other person providing any of these services and accommodations, including but not limited to any change in services or accommodations necessitated by same. Vehicle Prize: Prize Winner is responsible for vehicle registration, license, tax, title and insurance fees and for all costs associated with any available upgrade/option not provided with the prize vehicle and any other expenses related to the acceptance and use of the prize not specified. Winner must take delivery of vehicle within 30 days of notice of availability from Sponsor-selected dealer near winner’s residence or the Grand Prize may be forfeited. Winner must have a valid U.S. driver’s license and proof of insurance to take delivery. Vehicle awarded may differ from any vehicle shown in promotional materials. Vehicle model year, color, options and equipment will be determined by Sponsor in its sole discretion.

Trip and Vehicle Prize Components: In General – The Grand Prize must be accepted in its entirety or not at all. Winner will be responsible for all applicable taxes (not limited to federal, state, local and/or income) on all aspects of Grand Prize won and will be required to provide their Social Security number or tax ID for tax reporting purposes as Sponsor will file an IRS Form 1099 with the Internal Revenue Service for the value of any prize awarded and accepted. WI residents will not be responsible for sales tax on the vehicle prize. Prize may not be transferred or assigned. No cash or other substitution may be made, except by the Sponsor, who reserves the right to substitute the prize in whole or in part with another prize of comparable or greater value if the intended prize is not available for any reason as determined by the Sponsor in its sole discretion. In the event that a prize winner is disqualified for any reason, the prize will be forfeited and may be awarded to an alternate at the Sponsor’s sole discretion.

GENERAL CONDITIONS/RELEASE: By participating, Entrants release Sweepstakes Entities, their respective members, directors, officers, agents and employees from any and all liability for any claims, costs, injuries, losses or damages of any kind caused by their participation, including the unauthorized or illegal access to personally identifiable or sensitive information or the acceptance, possession, use or misuse of the prize; and acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty representation or guarantee, expressed or implied, in fact or in law, relative to a prize, including but not limited to the prize quality or availability except for Sponsor's limited warranty provided with the prize vehicle. Neither Sweepstakes Entities nor any service providers are responsible for incorrect or inaccurate transcription of Entry information, or for any human or other error, technical malfunctions, lost/delayed data or voice transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software, inability to access any Website or mobile site, to complete a telephone call or facsimile transaction, or any other error or malfunction, or any injury or damage to participant’s or any other person’s computer or wireless device related to or resulting from participation in this Sweepstakes. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR MOBILE SITE, TAMPER WITH THE ENTRY PROCESS OR OTHERWISE UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO COOPERATE IN THE PROSECUTION OF ANY SUCH INDIVIDUAL(S) AND TO PURSUE ALL REMEDIES TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If for any reason the Sweepstakes is not capable of being executed as planned, or infection by computer virus, bugs, tampering, unauthorized intervention, fraud, action of Entrants, technical failures or any other causes which, in the opinion of Administrator and/or Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Administrator reserves the right at its sole discretion to disqualify any suspect Entry or Entrant and to cancel, terminate, modify or suspend the Sweepstakes. In the event of any cancellation, termination or suspension, notice thereof will be posted at www.pbr.com/ford and the determination of the Grand Prize Winner will be made, from among all eligible, non-suspect Entries received as of the date of the termination, cancellation or suspension, as Administrator determines in its sole discretion. Entries not complying with all rules are subject to disqualification.

GOVERNING LAW/JURISDICTION/DISPUTE RESOLUTION: Entrants agree that (a) any and all disputes, claims and causes of action arising out of, or connected with, the Sweepstakes or prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan or the appropriate Michigan state court located in Oakland County, Michigan; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental and consequential damages and any other damages, other than out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, Entrant's rights and obligations, the rights and obligations of any third party entity, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the state of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the state of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the state of Michigan.

ENTRANTS’ PERSONAL INFORMATION: Personal information collected from Entrants is subject to Ford Motor Company Privacy Statement http://ford.emipowered.net/behindtheride/privacy.html. By entering the Sweepstakes, you expressly agree to the terms of the Privacy Statement.

WINNER: To receive Sweepstakes results (winner's list), go to www.promodetails.com and enter the promo code “2016BFTbehindtheride”. Results will be available after 11/15/16.

© 2015 Exposure Marketing & Promotion, Inc.